Privacy and Cookie Policy

At Gough Hotels (currently The Angel Hotel, Salthouse Harbour Hotel and Southwold Pier) we are committed to respecting your privacy and we want to ensure that we are clear that we only use the information that we collect about you, in accordance with the General Data Protection Regulation (GDPR).


We respect your privacy. If you tell us that you do not wish to have this information used we will respect your wishes. If you have any requests concerning your personal information or any queries with regards to the capture, storage and use of personal information, please contact the Data Protection Lead on

What personal data is collected?

Name, Address, Telephone Number, Email Address, Card Details for payments, Company Name (if appropriate), Car Registration plate (On arrival),

We will collect information about you for the following reasons - 

To process bookings, Check-in, Payments, Eating and drinking at the hotel during your stay

Requests and complaints, Subscription to marketing newsletters, in order to receive offers and promotions via email.

Transmission of information from third parties: Tour Operators, Travel Agencies, GDS reservation systems and other online activities.

What purpose do we hold data?

Meeting our obligations to our customers, Managing the reservation and accommodation requests, Create and store accounting documents in compliance with government and accounts standards, Sending confirmation, pre-stay and post stay emails, Managing the guests stay and access to the rooms, Monitoring the use of services/amenities during the stay, Improving your stay at the hotel, Sending targeted communications bases on your subscription preferences

Group Bookings

An individual making a reservation under a group booking made by another individual (booker).  Once the booking is made, we are authorised to give verbal or written rooming lists to the “booker”.  The rooming lists will include the following details:

Name, Date of arrival and departure, Room type/number, Status of booking, Any deposit paid.

If the individual guest does not wish to have these details shared to the “booker” they must make an individual reservation. 

What are cookies

When you use our website we may store a small amount of information on your computer in the form of a cookie.  This is a common method used by almost every website you visit and many website will not function at all without the use of cookies. 

Standard use for browser cookies include:

Remembering a shopping cart's contents, Language or location preference, Interface customisation, The 'remember me' option when logging in.

We use encrypted information gathered from cookies to improve your experience whilst using our website. We do not use cookies to store personally identifiable information.

Cookies are not viruses and will not harm your computer. Cookies use a plain text format and are not compiled pieces of code so they cannot be executed nor are they self-executing.

To find out more detailed information about cookies, please visit

Your privacy

We respect your privacy and we want to ensure that we're clear about your privacy when using our website.

Performance Cookies

We utilise cookies to analyse how our visitors use our websites and to monitor website performance. This allows us to provide a high quality experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, or why visitors leave a certain page quickly.

Our cookies

To take full advantage of our website your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain features of this website by using them. We believe it is important to be clear about any cookies that are being set, and why, so we have provided the tables below to explain this to you. 


First-party cookies set by us

Cookie Accept - This lets us know if you want to accept cookies.

Google Analytics is Google's free web analytics tool that helps website owners understand how their visitors engage with their website. Google Analytics collects information anonymously, and it reports website trends without identifying individual visitors. Google Analytics uses its own set of cookies to track visitor interactions. These cookies are used to store information, such as what time the current visit occurred, whether the visitor has been to the site before, and what site referred the visitor to the web page. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve their website and how people find it. A different set of cookies is used for each website, and visitors are not tracked across multiple sites.

Managing cookies

Most internet browsers allow you to erase cookies from your computer hard drive, block all cookies or warn you before a cookie is stored. You can also choose to only block third-party cookies which will still allow our website to function as intended.

You can find out more about managing cookies by visiting